Employment History
Jan ’11 – Present PHD, Strategy
Director
At PHD I am responsible for leading strategic thinking on global,
regional and local clients as well as managing multiple new business pitches. I have a significant role in building the
culture of the agency by living and breathing our values and embedding
strategic thinking in everything we do. I have a leadership role in deploying PHD’s
new global planning tool internally and externally.
May 2010 – Jan ‘11 Naked Communications
Naked has a reputation as being one of the strongest strategy
and ideas agency in the Australian market. While here I was primary strategist
on Australia’s biggest telecommunications company Telstra.
Jan 2006 – Mar '10 ZenithOptimedia
Planning Manager on O2, the UK’s biggest telecommunications company as well as
spending time working on British
Airways and Lindt
·
October 2004 – Dec '05 Vizeum
UK, Media Planning Executive (Coca Cola)
· After
a short foray in a full service marketing agency, I realised my passion for
advertising lay in planning on the media side, not creative: I loved being
super connected to an audience. Having been selected by Vizeum to enrole on
their graduate training programme, I developed the basic skills
required in an account planning role including client servicing, financial
management and insight generation/ strategic planning
July 2002 – September '03 Coca Cola Enterprises Ltd, Sales Development Executive
·
Professional Qualifications and Training6 Thinking Hats training with Edward De Bono, 2011‘What If’ Creativity and Innovations course, 2008
IPA
Foundation Certificate – Credit, 2006
Planning
Tools: IMS (TGI, R&F); DDS; MMS; Mintel; Datamonitor; NVision; IPA
Education History
Sept 2003 – Sept 2004 Bristol Business School (UWE)
MA Marketing
Sept 1999 – June 2002 University of Glamorgan
BA (Hons) Marketing
Upper second-class
honours
Sept 1992 – June 1999 Llanishen High School
3 A-Levels: Business Studies, English Literature and German
10 G.C.S.E’s
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